Doula Messaging Hacks: Crafting the Perfect First Message to Parents

Pregnancy and Postpartum Care for Everyone

Messaging a client as a Doula involves clear and compassionate communication to provide support, information, and reassurance during pregnancy, labor, and postpartum periods.

Let’s use a Birth Doula as an example. Here’s a step-by-step guide on how to message a client as a Doula:

Step 1. Start with a Warm Greeting: Begin your message with a friendly and warm greeting. A simple “Hello” or “Hi [Client’s Name]” works well.

Step 2. Express Your Availability: Let your client know that you are available for them and willing to support them throughout their journey. You can say something like,

“I’m here to support you whenever you need me.”

Step 3. Show Empathy and Understanding: Acknowledge any concerns or feelings your client may have. Use empathetic language to express your understanding of their situation. For example,

“I understand that pregnancy can be an emotional and challenging time.”

Step 4. Ask Open-Ended Questions: Encourage open and honest communication by asking open-ended questions. These questions invite your client to share their thoughts, feelings, and concerns. Examples include:

“How are you feeling today?”“Is there anything specific you’d like to discuss or any questions you have?”

Providers message parents on Bornbir

Step 5. Provide Information and Resources: Share relevant information or resources that may help your client. This could include articles, videos, or books related to pregnancy, childbirth, or postpartum care. Ensure that the information is reliable and evidence-based. You can add those details to your profile by following these instructions.

Step 6. End with a Positive Note: Conclude your message with positive and encouraging words. Let your clients know that you’re looking forward to supporting them. For instance,

“I’m excited to be on this journey with you, and I’m here for you every step of the way.”

Step 7. Provide Contact Information: If your client needs to reach you outside of the messaging platform, provide your contact information and availability.

Step 8. Follow-Up: After sending the initial message, follow up regularly to check in on your client’s well-being, especially during critical times like labor and postpartum recovery.

Original Message

Hi Virginia!

I am so glad you’re seeking doula support! I’d love to learn a little more about you and your goals for your birth experience.

I’m a Houston Area doula and have availability for your due date! I see you’re in Spring! Do you know where you’re delivering your baby?

Reach out and we can set up a free consultation!

Talk soon,


Updated Version 1

Hello Virginia!

I'm a doula based in the Houston Area, and I happen to have an open spot for your due date. I'm absolutely thrilled that you're considering doula support! I'm genuinely excited to get to know you better and understand your hopes and dreams for your upcoming birth experience.

I noticed you're in Spring. Have you decided on the location for your baby's delivery?

Feel free to reach out, and we can arrange a complimentary consultation at your convenience!

Looking forward to connecting with you soon, Malorie

Version 2 (longer version)

Dear Virginia,

I hope this message finds you well and filled with excitement about your upcoming journey into motherhood. I wanted to express my genuine joy in learning that you're seeking doula support. It's an incredible decision, and I'm here to provide you with the utmost care and assistance throughout your birth experience.

I'd love to get to know you better and understand your unique goals and aspirations for this special time in your life. As a doula based in the Houston Area, I am thrilled to inform you that I have availability around your due date. It's such a privilege to potentially be a part of your birthing journey.

I noticed that you are in Spring, which is wonderful! If you haven't already decided on your birthing location, I'm here to provide guidance and support as you make this important decision.

Please don't hesitate to reach out to me so that we can schedule a free consultation at your convenience. It's a fantastic opportunity for us to connect and discuss how I can best support you during this transformative time.

I genuinely look forward to the possibility of working with you and being a part of your remarkable journey. Feel free to contact me whenever you're ready, and we can start this exciting adventure together.

Take care and talk soon,


Remember that every client is unique, and your communication should be tailored to their individual needs and preferences. Active listening and adapting your messaging style accordingly is key to being a supportive provider.

Are you in a Doula network or a chat group? Consider sharing those helpful tips to help leave a good first impression and build long lasting doula-client relationships. Are you new Bornbir? Consider creating a free provider profile.