The short answer: it depends. Doula income varies based on factors like location, experience, specialization, and client load. According to Bornbir, birth doulas typically charge between $800 and $2,200 per birth, while postpartum doulas earn $25 to $50 per hour, with overnight rates often higher. Full-time postpartum doulas working at a standard rate (e.g., $45 per hour) can earn over $90,000 annually.
However, building a steady stream of clients can be challenging, especially for new doulas or those in less populated areas. This is where Bornbir comes in.
How Bornbir Helps Doulas Make More Money
1. Client Matching and Lead Generation
Bornbir connects doulas with families actively seeking support. By creating a free profile, doulas can receive direct inquiries from potential clients. Many doulas across the U.S., including Brandi Kiesling from Carlsbad, CA, and Liz Hoffmann from Thibodaux, LA, have found new clients through Bornbir’s platform.
2. Enhanced Online Visibility
Bornbir boosts online presence by offering strong SEO support, helping doulas’ profiles rank higher in search engine results. This increased visibility leads to more inquiries and more potential bookings.
3. Support for Business Growth
Beyond lead generation, Bornbir provides educational resources and guides to help doulas grow and sustain their practice. From advice on pricing your services to tips on launching a doula business, Bornbir helps doulas make informed business decisions.
Real-Life Success Stories
Doulas across the country have used Bornbir to expand their reach and increase their income. Professionals like Matteah Cruz from Granbury, TX, and Erica Holly from Indianapolis, IN, have connected with new clients and grown their practices with the help of the platform.
Final Thoughts
While it’s not always easy to make money as a doula, platforms like Bornbir are helping to change that. By offering tools for client connection, increasing online visibility, and supporting business development, Bornbir empowers doulas to build sustainable, profitable careers.
If you're a doula looking to grow your business, consider creating a profile on Bornbir and tapping into its trusted network of families actively looking for care.
