Tory W

About me

🌟 – The Maternal Concierge / Whispering Lullabies / Birth Mamas Hi, I’m Tory Whitney, founder of The Maternal Concierge. I help parents build restful, supported homes in the critical early stages of parenthood. Through **Whispering Lullabies**, **Birth Mamas**, and our **Virtual Concierge**, my team and I provide hands-on newborn care, postpartum mental health support, and sleep coaching rooted in compassion and experience. With over 25 years of childcare experience, a background as a Naval Hospital Corpsman, and as a mom of four, I’ve supported over 100 families in home including high-profile clients, through the unpredictable journey of birth and beyond. I also specialize in newborn sleep, baby hypnosis, and PMAD-informed care. Our services include: 🌙 Whispering Lullabies– In-home overnight newborn care & gentle sleep coaching (Hampton Roads + expanding regional location and also travel) 🏠 Birth Mamas – In-person postpartum support, lactation help, and classes at our Hampton Roads location 🌐 Virtual Concierge – Mental health check-ins, prenatal/postpartum coaching, Nutrition and virtual newborn care support (coming soon grandparents coaching) ➡️ We’re also building a full-service maternal wellness center (**Birth Mamas**) to address the urgent need for early PMAD support—because 1 in 7 mothers experience postpartum anxiety or depression, and early care changes lives. I’m passionate about creating a safe space for families from all backgrounds, encouraging real conversations, and providing solutions that work for your unique home. Check out my reviews on Google under **Whispering Lullabies of Newport News, VA**. 🤝 **Let’s Connect:** Let’s talk about how we can support your family with practical care, rest, and real solutions during the perinatal journey.

Education

B.S in Business (2024)

Certification and training

Birth Doula DONA (2020)

Gentle Birth Baby Hypno Child Birth Certification (2020)

Wisdom Design Insitute - Certified Life Coach (2019)

Madriella Birth Doula Post Partum Certificate (2024)

NCTA Twins Certification (2023)

NCTA LGBTQ+ Certification (2023)

NCTA 24/7 Certificate (2023)

Renewed First Aid CPR (2023)

Pregnancy and Infant Lost Certificate (2023)

QC Wellness Sleep Training (2024)

Specialties

Abortion Doula Care Abuse Anger Management Anxiety Anxiety and Depression Aromatherapy Assertiveness Attachment problems Attention-Deficit/Hyperactivity Disorder (ADHD) Autism Spectrum Disorder (ASD) Baby and Toddler Sleep Coach Birth and Lactation Birth Doula Birth Support Birth Trauma Breastfeeding Assistance and Support Breastfeeding Support Building Healthy Communication Career Counseling Caring for Special Needs Children Childbirth Education Child/family Therapy Cognitive-Behavioral Therapy Cognitive Processing Therapy Early Parenting Educator Grief and Loss Grief Counseling Home Birth Hypnobirthing Method Infant Care Labor Doula Lactation Consultation Lactation Home Visits Latch Issues Life Transitions Loss and Bereavement Doula Low Milk Supply/Over Supply Mental Health Mindfulness Mood Disorders Overnight Newborn Care Parenting Parenting Support Perinatal and Infant Loss Perinatal Anxiety and Depression Placenta Encapsulation Positive Thinking Postpartum Adjustment Postpartum Care Postpartum Depression Postpartum Doula Care Postpartum Life Post Traumatic Stress Disorder (PTSD) Pregnancy Loss Pregnancy, Prenatal, Postpartum Therapy Premature Infants Prenatal and Postpartum Massage Therapist Prenatal Life Self-Actualization Self-Compassion Self-Esteem Sibling Preparation Sleep Consultant Solution Focused Therapy Spirituality Stress Management Support during Labor, Birth, and Postpartum Support in Pregnancy Loss Toddlers Well-Woman Care

Languages

English

Accepted insurances

Blue Cross Blue Shield (BCBS) Cigna Medicaid Tricare

Service introduction

I support families from bump to baby—with in-depth birth preparation, newborn education, and restorative overnight care. During pregnancy, I walk with you through birth planning, mindset coaching, and Gentle Birth practices to help you feel calm and capable when labor begins. After baby arrives, I offer virtual or in-home guidance on newborn care, sleep setup, feeding cues, and family rhythm building. My overnight services create a restful environment with hands-on help—feeding, soothing, swaddling, and keeping baby on track while you get the rest you deserve. My work is designed to meet your unique needs—whether you’re preparing for birth, navigating sleep, or simply building confidence in your parenting flow.

Packages

Restful Night Care

Perfect for: New parents seeking sleep and peace of mind Timeframe: 9 PM – 7 AM flexible What's included: In-home support from certified newborn specialist Feeding, soothing, diapering, and light housekeeping Gentle sleep shaping + daily report Optional Add-Ons: Lactation consult → $75 Postpartum doula check-in → $65 Service Rate Single Night $350–$400 (starting at 35.00 hour depending on location) Weekly Rate (5 nights) $1,600–$1,800 (Sliding Scale may be available depending on availability)

$35.00

USD Per hour

All-in Family Care – 24/7 Support

Perfect for: High-need families needing continuous care What’s included: Rotating care team for day + night coverage Newborn and sibling care, light prep, emotional support On-call lactation and mental health support Optional Add-Ons: In-home classes, meal delivery Service Rate 24-Hour Block $900–$1,100 Weekly Rate (7 days) $6,000–$7,200 ( Price is location/ market driven) Extended Booking Discount 10% off for 2+ weeks

$900.00

USD Flat rate

Daytime Relief – Drop-In Local Care

Perfect for: Parents needing flexible daytime support What's included: Infant care, household help, sibling supervision Emotional check-ins + resource connections Optional Add-Ons: Nutrition consult, workshops Service Rate 2-Hour Block $85 4-Hour Block $160 10-Session Bundle $750 (save $100+)

$45.50

USD Per hour

Show all packages

Ratings and reviews

Average

5.0

# of Reviews

4

5.0

May 5, 2024

LaTory has been an incredible asset for our family since the day we got home from the hospital with our son Lachlan. She arrived right on time as soon as we got home from the hospital and has been with us every week since. She has a calm yet upbeat and optimistic demeanor, and she always puts my mind at ease. She follows my direction for how I want him to be fed, where and when I want him to sleep, what swaddles to use, etc but she also has very helpful suggestions when I need them as his needs are growing and changing every day. Our older kids love her too, she always has such a nice energy and a smile on her face. She is reliable and punctual, and very responsible. We are so lucky to have her!

- Janet A.

5.0

May 5, 2024

K. Murphy September 2023 till December Tory is the absolute biggest blessing to our family. She cares for my twins so well and has seamlessly joined our family dynamic. She is a wealth of knowledge and encourages me daily. She is a natural caretaker and a baby expert. I don’t know how we would manage without her. I get restorative sleep knowing my babies are in such caring hands. My husband and I cannot recommend her enough.

- Kelsey M.

5.0

May 5, 2024

I hired LaTory a month before giving birth in a panic because my 9-month-old was still waking up frequently at night. My goal was to get my baby settled in her room and sleeping through the night before his little brother arrived. With an open-ended arrangement, LaTory achieved this in less than a week! By the second night, my baby dropped her night feeding and was sleeping through, self-soothing back to sleep by the third night. I was amazed. I highly recommend LaTory for anyone seeking baby sleep training!

- Chrissy R.

5.0

May 4, 2024

LaTory has provided exceptional care for several of our clients over the past few years She’s passionate about her work and generosity cares for families that she serves

- Amy W.

Frequently asked questions

How to get my newborn to sleep at night

Getting your newborn to sleep at night is less about one magic trick and more about building predictable, sensory-safe rhythms that support their natural development. Since you already guide families through E.A.S.Y. scheduling and healthy sleep associations

How to get my milk to increase

Boosting your milk supply begins with understanding that your body responds to demand—so the more often and effectively milk is removed, the more your body produces. Aim for 8 to 12 nursing or pumping sessions every 24 hours, and ensure your breasts are well-drained each time. Try adding a short pump session after feeds to signal a need for more. Keep yourself hydrated and nourished with milk-friendly foods like oats, flaxseed, and healthy fats, and consider lactation teas with herbs like fenugreek or blessed thistle. A good latch is crucial, so make sure baby is well-positioned and effectively transferring milk. Skin-to-skin contact and calm, consistent feeding setups can boost your body’s natural hormone response and improve flow. If you’re stressed, exhausted, or noticing supply challenges even with these adjustments, reach out to a lactation consultant who can observe a full feed and offer tailored support. You don’t have to guess—you just need the right rhythm and resources.

How do I encourage labor and trust my baby's timeline

The urge to "get things going" near the end of pregnancy is real—especially with pressure from providers or sheer exhaustion. But here’s what often gets overlooked: **your baby sends the signal that starts labor. That hormonal cascade—especially the cortisol shift from baby to parent—is a biologically timed conversation. And interrupting it too early can impact breathing, feeding, temperature regulation, and even long-term sleep and digestion rhythms. If baby is full term and thriving, here are gentle ways to support the process (without rushing nature): Daily movement: Walking, stairs, birth ball—helps encourage baby’s descent Oxytocin activators: Laughter, massage, intimacy, emotional safety Warm baths & grounding rituals: Calm the nervous system so the body can open Breathwork & visualization connect your body’s rhythm and readiness Acupressure or red raspberry leaf tea Only with guidance from a trusted care ally, not just because TikTok said so* Birth starts inside the bond between baby and parent—not on anyone else’s timeline. Your body knows. Your baby knows. Trust that conversation and respond with intention—not urgency.

What if my provider is recommending something that doesn't feel right

You don’t owe your body, your baby, or your birth to anyone else's timeline or preferences. If your provider suggests something that feels rushed, unclear, or misaligned—pause. You have every right to ask questions, decline, or seek alternatives. Birth is not a performance—it’s a physiological event that unfolds best when the parent feels safe and respected. Implied Consent vs. Informed Consent - Implied Consent happens when a provider assumes you’ve agreed—often because you didn’t say no, or because “it’s routine.” It lacks conversation and transparency. - Informed Consent means you’ve received clear explanations of *what’s being suggested*, *why it’s being done*, *what alternatives exist*, *what risks and benefits come with each path*, and *what happens if you decline. You don’t consent because it’s offered. You consent when it feels safe, aligned, and fully understood. Use Your B.R.A.I.N. (from Gentle Birth) This framework empowers decision-making in real time: - Benefits – What are the benefits of this option? - Risks – What are the risks (for me and for baby)? - Alternatives – What else can we try? - Intuition – What does my gut say? - Nothing – What happens if we wait or do nothing? Practice using B.R.A.I.N. even in prenatal visits—it’s a tool to center your wisdom. Is my baby okay? Am I okay? This double-check grounds the conversation. If both you and baby are safe—heart rate steady, no signs of distress—you likely have time. Time to ask, time to weigh options, time to breathe. If a provider resists your pause or questions your instincts, that’s a reflection of their comfort—not your obligation. Your care should feel like a partnership, not pressure.

How do you know its not the baby blues but PMAD

The baby blues are common and short-lived—affecting up to 80% of new parents. They usually start a few days after birth and fade within 2 weeks. You might feel weepy, irritable, overwhelmed, or emotionally raw, but you can still find moments of joy or calm between the waves. PMAD stands for Perinatal Mood and Anxiety Disorders, and it’s an umbrella that includes postpartum depression, anxiety, OCD, PTSD, and more. PMAD goes deeper, lasts longer, and often interferes with your ability to function or connect. Watch the Timeline: Baby Blues: Peak around day 4–5, resolve within 2 weeks PMAD: May begin during pregnancy or anytime within the first year postpartum; does not resolve without attention or support Look at Intensity and Impact: Baby Blues: Emotional shifts, but you still feel “like yourself” underneath PMAD: Intrusive thoughts, persistent sadness, rage, numbness, anxiety that disrupts sleep or bonding, trouble eating or functioning day-to-day

Why are the rates so high?

I understand that my rates may feel higher than others—and they should. I provide customized, trauma-informed care rooted in years of experience with newborns, sleep, birth prep, and postpartum recovery. What I offer isn’t just hands-on support—it’s professional guidance, emotional steadiness, and sustainable strategy tailored to your family. My work and reviews speak for themselves. I’m not just changing diapers. I’m interpreting baby cues, building sleep systems, teaching parents how to recognize feeding patterns, and helping them reclaim rest and rhythm in their home. My overnight care allows you to heal, recover, and bond—not just survive. I invest deeply in each family I work with. That level of presence, flexibility, and skill is rare—and it changes lives. If you’re looking for expert care with lasting impact, I’d love to be part of your journey.

Tory W

Tory W

About me

Education

Certification and training

Specialties

Languages

Accepted insurances

Service introduction

Packages

Ratings and reviews

Frequently asked questions

Social Media