BornBir operates on a job posting model, where parents can submit a job post and receive responses from various providers in the same area. It is up to the parents to reach out to the doula that best matches their needs. You are competing with other doulas in the same area. Since you are in a very competitive area, your first message to them is extremely important. Our data shows that doulas with comprehensive profiles and who send personalized messages have a much higher response rate than others. Here are some of our suggestions:
- Start collecting more reviews/testimonials from your previous clients. This is one of the most important factors that families consider when comparing options. Here are a few examples.
- Craft personalized messages for each new lead, taking into account their specific needs and preferences. Our team has published an article on this topic: Doula Messaging Hacks: Crafting the Perfect First Message to Parents.
- Polish your profile with more details. Make your bio and service introduction stand out. Also consider adding packages and pricing info.
- Follow up with the leads by sending text messages or making phone calls if you don't hear back for a few days.
- Continue to respond to new leads. Over the last 30 days, our average response rate from parents on BornBir has been around 40% (May 2024). It's also worth noting that some providers and parents prefer to communicate offline.
We hope those tips are helpful. Please feel free to reach out if you need any help (support@bornbir.com). We look forward to being a part of your success.