About Franchesca

Hello everyone, my name is Franchesca Edwards, and I am a Certified Birth and Postpartum Doula, Newborn Sleep Consultant, Prenatal Yoga Teacher, Life Coach, and Newborn Photographer with over 15 years of experience. Alongside my husband, Ian, I work at The Affinity Studio, helping families navigate the transformative journey of pregnancy, birth, and the newborn months. We proudly serve families in St. Augustine, Jacksonville, Ponte Vedra, St. Johns, and offer travel options to South Florida and beyond. Our approach is holistic and personalized: we support parents in finding calm, managing colic, establishing healthy sleep routines, and preserving timeless memories through newborn photography. At Bornbir, we believe every family deserves gentle guidance, emotional support, and a nurturing environment during these precious early days. In our free time, we enjoy exploring nature, creating meaningful family traditions, and celebrating the little moments that make life so special.

Photographer services

We provide comprehensive support for families during pregnancy, birth, and the newborn months. Our services include newborn photography, capturing the first precious moments of life with care, creativity, and over 15 years of experience. We also offer birth and postpartum doula support, guiding families with emotional support, practical assistance, and personalized care during this transformative time. In addition, we specialize in newborn sleep consulting, helping babies establish healthy sleep routines and providing strategies for colic and soothing. We also offer prenatal yoga guidance and life coaching to support parents’ overall well-being. Every family we work with receives a tailored approach designed to create calm, joy, and lasting memories—because every baby and parent deserves a nurturing and empowering start.

Reviews for Franchesca Edwards

5.0 3 reviews

5.0

March 17, 2026

We couldn’t be happier with The Affinity Studio! Franchesca Edwards and Ian provide an incredible combination of birth and postpartum doula support along with professional photography and videography, capturing the most intimate and meaningful moments of our family’s journey. Their guidance made the entire experience calm, empowering, and supportive, while their photography and video preserved memories we will treasure forever. Whether you’re in South West Ranches, South Florida, or beyond, Franchesca and Ian travel to ensure families everywhere can experience their holistic approach. They truly go above and beyond, offering emotional support, practical advice, and timeless keepsakes that celebrate every stage of life—from birth to newborn milestones and beyond.

— Fernanda P.

5.0

March 17, 2026

I cannot recommend The Affinity Studio enough! As a grandmother, I have had the joy of working with Franchesca Edwards and Ian through all our family milestones—first with the newborn sessions of my two daughters’ first babies, and now preparing for our son’s first baby with his wife this April. Their newborn photography is absolutely beautiful, capturing every precious detail and creating timeless memories we will treasure forever. Beyond photography, their birth and postpartum doula support is exceptional. They provide gentle guidance, practical advice, and emotional support for the whole family, helping us feel confident, calm, and cared for at every stage. Franchesca and Ian truly go above and beyond, and our family feels so grateful to have them as part of these special moments.

— Miryam S.

5.0

March 17, 2026

We had an amazing experience with The Affinity Studio! Franchesca Edwards and Ian are true professionals who made our newborn session unforgettable. From the moment we arrived, they created a calm, warm, and welcoming environment. Their attention to detail, creativity, and patience made the experience fun and stress-free. Not only do they capture beautiful, timeless photos, but they also provide genuine support and guidance for parents during such a special time. We couldn’t be happier with our memories, and we highly recommend Franchesca and Ian to anyone looking for photography and family support that goes above and beyond!

— Maria B.

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Certifications, training, and specialties

Certification and training

Birth Dula DNT (2025)
Postpartum Doula DNT (2026)

Languages

English

Credentials

CBD CPD

Specialties

Baby and Toddler Sleep Coach Birth and Lactation Birth Doula Birth Photographer Birth Videography Breastfeeding Consultation Breastfeeding Photography Family Consultation Family Photography Fresh 48 Photography Home Birth Labor Doula Menopause Management Natural Birth Natural Childbirth Newborn, Baby, & Birth Photography Newborn Photography Postpartum Doula Care Postpartum Photography Prenatal Yoga Spirituality

Certifications, training, and credentials are listed by the provider. Bornbir doesn't verify them, so ask Franchesca for a copy of any certificate you rely on.