How to Get your First Doula Clients in 2024?

Pregnancy and Postpartum Care for Everyone

Is it hard to get clients as a doula? Not really! Getting your first doula clients involves a combination of networking, building a strong online presence, and showcasing your skills and qualifications. Here are some steps to help you attract and secure your first clients as a doula:

  1. Training and Certification:
    • Ensure that you have completed the necessary doula training and certification. This will give you credibility and reassure clients that you have the required knowledge and skills.
  2. Create a Professional Website:
    • Build a professional website that showcases your expertise, services, and testimonials from any previous clients or instructors. Include a biography, your training background, and the specific services you offer.
  3. Social Media Presence:
    • Utilize social media platforms to create a presence for your doula services. Share valuable information, engage with your audience, and use platforms like Instagram and Facebook to showcase your experiences and testimonials.
  4. Networking:
    • Attend local events, workshops, and conferences related to childbirth, parenting, and women's health. Network with other birth professionals, such as midwives, doctors, and childbirth educators, to expand your reach and gain referrals.
  5. Collaborate with Healthcare Providers:
    • Establish relationships with local healthcare providers, such as obstetricians and midwives. These professionals may refer clients to you if they see a good fit between your services and the needs of their patients.
  6. Offer Free Workshops or Webinars:
    • Host free workshops or webinars on topics related to childbirth, pregnancy, and postpartum care. This can help you showcase your expertise, build trust, and attract potential clients.
  7. Client Testimonials:
    • Request testimonials from any clients you have assisted, and display them prominently on your website and promotional materials. Positive reviews can greatly influence potential clients.
  8. Join Doula Directories:
    • List your services on doula directories and websites dedicated to childbirth and parenting. This can increase your visibility and make it easier for potential clients to find you.
  9. Offer Special Promotions:
    • Consider offering special promotions or discounts for your first few clients. This can be an incentive for people to choose your services, especially when you're just starting.
  10. Continued Education and Skill Enhancement:
    • Stay updated on the latest trends and practices in childbirth and doula services. Continued education can set you apart and make you more attractive to potential clients.

Remember, building a client base takes time, so be patient and persistent in your efforts. Building a strong reputation through word of mouth and positive experiences will contribute to the growth of your doula practice over time.

[ACT NOW!] Create your FREE Doula Profile in just 5 minutes with industry-leading SEO (search engine optimization)! Become a part of Bornbir to assist over 2,000 expectant parents actively seeking Doula support daily. Read our blog regarding how Bornbir works.

Bridgette McQueen Birth Doula from Franklinton, North Carolina

[WHAT'S NEXT?] After publishing your free profile, please share it on Instagram and tag @bornbir. We will then include it in our story to enhance the visibility of your profile.