How to Market Yourself as a Doula: 7 Key Strategies

Pregnancy and Postpartum Care for Everyone

Marketing yourself as a doula involves building a strong personal brand, connecting with potential clients, and demonstrating your expertise and compassion in supporting expectant families. Keep in mind that you can always search doula requests near your location on Bornbir, but here are steps to help you effectively market yourself as a Doula:

  1. Define Your Niche and Target Audience:
    • Determine what type of doula services you offer, such as birth doula, postpartum doula, or both.
    • Identify your target audience, such as first-time parents, LGBTQ+ couples, or specific cultural groups.
  2. Create a Professional Image:
    • Design a professional logo and business card that reflect your brand.
    • Develop a well-designed website with information about your services, testimonials, and contact details.
  3. Build an Online Presence:
    • Create social media profiles on platforms like Facebook, Instagram, and Twitter.
    • Share valuable content related to pregnancy, childbirth, and postpartum care.
    • Engage with your followers by responding to comments and messages promptly.
    • Create a FREE Doula profile to boost your ranking on Google search.
  4. Gather Testimonials and Reviews:
    • Request feedback from satisfied clients and display their testimonials on your website and marketing materials.
    • Encourage clients to leave reviews on platforms like Bornbir.
  5. Network within the Birth Community:
    • Attend local childbirth education classes, prenatal yoga classes, and parenting support groups to connect with potential clients.
    • Establish relationships with midwives, obstetricians, and other birth professionals who may refer clients to you.
  6. Continuing Education and Certification:
    • Stay up-to-date with the latest childbirth and postpartum care practices.
    • Highlight any relevant certifications or training you have.
  7. Utilize Online Directories:
    • List your services on doula directories and websites that cater to expectant parents.
    • Optimize your profiles with keywords to improve your visibility in search results.

Remember that building a successful doula practice takes time and persistence. Building trust and rapport with expectant families is key, and your dedication to providing compassionate and knowledgeable support will contribute to your long-term success.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024