Doula Business Articles

Doula Business articles for parents, doulas, lactation consultants, and other perinatal care providers.

An infographic titled Mastering Your Digital Neighborhood outlining five key local SEO steps for doulas.
For Providers

A Doula's Guide to SEO

You're probably in one of two places right now. You're either a doula with deep experience and a website that barely brings in inquiries, or you're getting clients mostly through referrals and noticing that referrals alone don't keep your calendar steady. Both are common. A lot of excellent doulas are hard to find online. Not because they aren't skilled, and not because families don't need them, but because their websites don't line up with how parents search. The good news is that doula SEO doesn't need to be complicated. The work that moves the needle is usually basic, local, and...

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DONA International Summit
Doula Training

7 Awesome Doula Conferences in 2026

Keeping your skills sharp and your network strong is key to a thriving doula practice. One of the best ways to do that is by attending doula conferences. These events are more than just a series of lectures, they are a chance to connect with peers, learn new techniques, and get re-energized about the vital work you do. But with so many options, how do you choose the right one for your goals and budget? It can feel a little overwhelming. This guide breaks it all down. We'll walk through some of the best doula conferences in the U.S. and...

Doula Business

Are Doula Expenses Tax Deductible? (From CPA)

Doula expenses are not automatically deductible. In the U.S., the key question is whether a specific charge counts as medical care under IRS rules and, for itemized deductions, whether your total unreimbursed medical expenses exceed 7.5% of adjusted gross income; on a $50,000 AGI, that means only expenses above $3,750 could potentially be deducted IRS medical expense rules. Conditions for Doula Expenses to be Tax Deductible: If you are asking are doula expenses tax deductible or are doula services tax deductible, the practical answer is: sometimes, but only in narrow, well-documented cases. The IRS generally allows costs for diagnosis, cure,...

A diagram breaking down the various professional services and costs included in a doula
Doula Cost

When to Pay Your Doula?

You’ve probably had this moment already. You meet a doula, the conversation clicks, you can suddenly picture having a calm, steady person with you through birth or postpartum, and then the practical question lands. When do we pay? That question can feel oddly stressful because it sits right at the intersection of care, money, timing, and trust. Most families aren’t just asking when the invoice is due. They’re also asking what’s normal, what’s fair, what happens if plans change, and how to budget without getting caught off guard. A good payment plan should make things feel clearer, not murkier. It...

Bridgette McQueen Birth Doula from Franklinton, North Carolina
Doula Business

How to Be Successful as a Doula? 7 Strategies

Becoming a successful doula involves several key steps, focusing on both professional development and personal qualities. Here's a comprehensive guide: Education and Training:Complete a doula training program. Many organizations offer certification programs, such as DONA International, CAPPA, or Childbirth and Postpartum Professional Association. Learn about childbirth, postpartum care, and breastfeeding support. Stay updated with the latest research and practices in maternal and child health. Bridgette McQueen Birth Doula from Franklinton, North Carolina Certification:Although not always required, becoming certified can enhance your credibility and may be preferred by clients and healthcare providers. Certification typically requires attending workshops, participating in births, and...

How Much Does a Doula Make in Maine?
Doula Business

How Much Does a Doula Make in Maine?

The income for doulas in Maine, similar to other places, can vary significantly based on several factors, including their experience level, the number of clients they serve, whether they work independently or through an agency, and the types of services they offer (birth doula, postpartum doula, etc.). Here are some general guidelines about doula earnings in Maine: Income Range: Doulas in Maine typically charge between $800 and $1,500 per birth, which includes prenatal visits, attendance during labor and delivery, and postpartum follow-up. The actual income will depend on the number of clients a doula services annually. Hourly Rates for Postpartum...

How Bornbir Helps Doula Find New Clients
Doula Business

Doulas Found New Clients on Bornbir (March 2024 Updates)

March 30, 2024 Misty Gigler is a Birth Doula from Allen, Texas. Cathleen Benjamin is Birth & Postpartum Doula from Pomona, New York Dominique Jones is Birth & Postpartum Doula from Clinton, Maryland Julie Thompson is a Birth & Postpartum Doula from Simpsonville, South Carolina Abigail Stovall, Certified Full Spectrum Doula from Waco, Texas Dawn Bower is a Lactation Consultant from Lancaster, California Teresa Cranston is an overnight postpartum Doula, Seattle, Washington Amanda Smith https://www.bornbir.com/amanda-smith from Smithfield, North Carolina Carmen Izquierdo https://www.bornbir.com/carmen-izquierdo Pompano Beach, Florida Brittney Masters https://www.bornbir.com/brittney-masters Spruce Grove, Alberta Amanda Saxon https://www.bornbir.com/amanda-saxon Jacksonville, Florida Ashli Burney https://www.bornbir.com/ashli-burney Detroit,...

Doula Business

How to Find Doula Jobs in Florida (7 Strategies)

Finding doula jobs in Florida, as in many places, involves a mix of networking, leveraging online resources, and becoming part of local communities related to birth and postpartum care. Here are some strategies to help you start or expand your doula practice in Florida: 1. Certification and Training Ensure you have completed any necessary certification or training programs. Being certified can increase your credibility and attract more clients. 2. Networking Join local and national doula associations to network with other professionals. This can lead to job referrals and partnerships. Consider joining Bornbir to connect with families looking for doulas in...

Doula Business

How to Become a TRICARE Authorized Doula? Requirements and Tips

For those looking to extend this support to military families covered under TRICARE, the process of becoming an authorized certified labor doula with TRICARE requires navigating a set of specific requirements and procedures. Focusing on TRICARE West (run by Health Net Federal Services), we outline the steps and requirements for becoming a TRICARE authorized doula. Provider Requirements Before applying, it’s crucial to ensure you meet the following prerequisites: Age and Certification: Applicants must be at least 18 years old and maintain current CPR certification for adults, children, and infants. National Provider Identification (NPI) Number: A unique identifier for health care...

Doula Business

How to Find Wisconsin Doula Jobs Near Me?

Exploring Job Opportunities in Wisconsin for Doulas Finding doula jobs in Wisconsin involves a multi-faceted approach that includes online resources, networking, and direct outreach to birthing centers and hospitals. Doula job boards such as Bornbir can serve as valuable platforms for locating job listings by using specific keywords related to doula work along with location-specific terms like "Wisconsin." Networking and Community Engagement Networking plays a crucial role in finding doula jobs in Wisconsin. Attending doula meetups, workshops, and conferences enables you to connect with other professionals in the field who may be aware of job openings or could refer you...