Shelley Jones - Postpartum Doula

About Shelley

Welcome to Sweet Beginnings by GiGi. My name is Shelley Jones or GiGi. As a dedicated postpartum doula and proud grandmother, my mission is to transform your early weeks with a new baby into a peaceful, organized, and deeply nurturing sanctuary. I stepped into this specialized field after supporting my own daughter through her postpartum transition, realizing firsthand how vital it is for families to have a steady, expert anchor when adjusting to newborn life away from their extended support systems. Holding a formal business degree, I blend professional reliability, sharp communication, and complete administrative discretion with a warm, intuitive approach to maternal care. My care philosophy focuses entirely on taking the mental and physical load off your plate so you can heal, rest, and bond beautifully. Operating with a non-judgmental and evidence-based framework, I manage the quiet background rhythm of your household during our daytime sessions. To ensure you feel thoroughly pampered, my premium services combine elite home coordination with a touch of white-glove luxury, featuring extra high-quality, spa-like skincare and body care products alongside custom-prepared gourmet snacks to keep you nourished. When you work with me, you aren't just getting an extra set of hands; you are securing an elite consulting partnership and a direct text-concierge line for total peace of mind, ensuring your family transitions into parenthood with absolute confidence and joy.

Availability

Taking new clients

Starting Nov 2026 – Aug 2027

Away Nov 21 – Nov 29, Dec 19 – Jan 3

Confirmed today

Need care close to the edge of this window?

Postpartum Doula packages and pricing

🌸The Essential Transition Duration: 4 Weeks (48 Total Care Hours)

Designed for families who want a strong, expert anchor during the raw first month home from the hospital. This package focuses heavily on your immediate physical healing, initial breastfeeding or feeding organization, and mastering newborn soothing techniques. It is the perfect option if you have extended family arriving later but want elite professional support to jumpstart your recovery. • Duration: 4 Weeks (48 Total Care Hours) • Weekly Structure: 3 visits per week | 4 hours per visit • Total Investment: $3,840 • 3-Part Installment Breakdown: $1,280 per milestone (Retainer at contract signing, 37 Weeks, End of Week 2)

$3,840 USD · Flat rate

🌿 The Complete Sanctuary (Most Popular)

My signature tier and the recommended "sweet spot" for total postpartum wellness. Over eight weeks, we move past immediate recovery and focus on building sustainable household systems. This package allows ample time to implement gentle, natural daytime sleep shaping for your baby, deeply indulge in your premium skincare treatments, and ease into a predictable, stress-free daily rhythm before a partner returns to work. • Duration: 8 Weeks (96 Total Care Hours) • Weekly Structure: 3 visits per week | 4 hours per visit • Total Investment: $7,680 • 3-Part Installment Breakdown: $2,560 per milestone (Retainer at contract signing, 37 Weeks, End of Week 2)

$7,680 USD · Flat rate

✨ The Ultimate Peace of Mind

The gold standard of fourth-trimester care, designed for executive families or mothers who want continuous luxury consulting and deep pampering throughout the entire three-month transition. This package provides an absolute sanctuary, ensuring your home runs flawlessly in the background while you fully restore your body, perfect your baby’s daytime routines, and navigate early developmental milestones with total confidence. • Duration: 12 Weeks (144 Total Care Hours) • Weekly Structure: 3 visits per week | 4 hours per visit • Total Investment: $11,520 • 3-Part Installment Breakdown: $3,840 per milestone (Retainer at contract signing, 37 Weeks, End of Week 2)

$11,520 USD · Flat rate

What to expect

My Premium Daytime Postpartum Services My comprehensive daytime care is designed to take the mental and physical load completely off your plate so you can focus entirely on healing and bonding. To perfectly fit your family's parental leave and unique needs, my services are structured into flexible 4, 8, or 12-week sanctuary packages. Regardless of the duration you choose, we work together in highly structured, 4-hour daytime sessions (three times per week) to establish a peaceful, predictable flow in your home. During these visits, I manage the background rhythm of your household—handling everything from newborn soothing and nursery optimization to running baby laundry and sanitizing pump stations. Because your long-term confidence is my priority, I also provide gentle daytime routine-shaping for your baby and offer an exclusive text-concierge line (available from 8 AM to 8 PM) so you have direct, expert answers to your questions even on my days off. True postpartum care should support the mother just as much as the baby, which is why every package length includes an elite touch of white-glove luxury. To ensure you feel thoroughly pampered and physically restored, I bring a curated, spa-like experience right to your home, offering extra high-quality skincare and body care treatments to soothe your changing body. While you rest or shower in peace, I also hand-craft custom gourmet snacks and nourishing treats to keep your energy high and your recovery on track. Whether you choose the 4-week transition, the 8-week complete sanctuary, or the 12-week ultimate peace of mind package, you are investing in a premium consulting partnership that protects your peace and transforms your fourth trimester into a joyful, luxurious experience.

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Certifications, training, and specialties

Certification and training

In progress (2026)

Education

Bachelor of Business Administration, Grand Canyon University (2015)

Languages

English

Race / Ethnicity

White

Religion

Christian

Frequently asked questions

Do you offer overnight care or only daytime support?

I specialize exclusively in premium daytime postpartum transitions. My highly structured, 4-hour sessions are designed to build your long-term confidence, manage the background rhythm of your household, and provide you with luxury physical restoration while the sun is up. This structure ensures that when my shift ends at 5:00 PM, your home is completely organized, your meals are prepped, and your family is set up for a peaceful, stress-free evening.

What luxury pampering and meal preparation are included in your care?

On my very first visit, I arrive with a custom luxury welcome basket featuring premium, spa-grade skincare and a selection of delicious, homemade baked goods. Throughout our contract, I bring a relaxing spa experience right to your home, helping you navigate your physical recovery with high-quality body care treatments. To keep you beautifully nourished, I spend time in your kitchen preparing one fresh batch of gourmet snacks and one comforting, slow-cooker recovery meal each week. Your family simply provides the basic grocery ingredients from my signature menu checklist, and I handle the entire preparation, assembly, and kitchen cleanup so you can rest in complete peace.

Why do you structure your fees into 3 milestone installments instead of charging hourly?

Because I strictly limit my active calendar to a maximum of three families at any given time, your custom package reserves a major block of my professional availability. I use a three-payment milestone structure to provide your family budget with predictable, interest-free installments, while completely eliminating the administrative distraction of weekly hourly invoices during your precious recovery weeks.

How does your 12-Hour Text-Concierge service work?

Parenthood doesn't pause when my shift ends. Every 4, 8, or 12-week contract includes direct, exclusive access to my private text and voice-memo line, available every single day from 8:00 AM to 8:00 PM. If a panicked baby question or feeding uncertainty comes up on my days off, you don't have to stress or search the internet—you can text me directly for instant expert guidance and total peace of mind.

What happens if my baby arrives early or late?

As a mother and grandmother, I know babies rarely follow a strict calendar! Your initial non-refundable retainer officially activates an exclusive on-call window starting two weeks before your estimated due date and extending two weeks after. This guarantees that no matter when your baby chooses to make their sweet beginning, my daytime calendar is safely locked in and reserved just for you.

Why is the initial booking deposit non-refundable?

Because I strictly limit my active calendar to a maximum of three families at a time to maintain an elite level of care, your initial deposit officially locks your birth window onto my schedule. Once this retainer is paid, your spot is fully guaranteed, and I immediately turn down all other client requests for that timeframe. Because I am holding this exclusive availability for you, the retainer is non-refundable and secures my dedicated on-call commitment to your family.

Do you offer virtual services for families outside your local area or those who prefer remote support?

Yes! I offer customized Virtual Postpartum Consulting & Routine Strategy sessions via Zoom. These remote sessions are designed for families who want my expert guidance on gentle infant sleep shaping, nursery and pumping station organization, or newborn troubleshooting, but do not require in-home physical support. Our virtual sessions still include access to my signature 12-Hour Text-Concierge line, ensuring you have direct, expert answers to your questions and total peace of mind throughout your transition, no matter your location.

How much does Shelley charge?

Shelley's 📌 À La Carte Virtual Intensive package is $150 USD, flat rate. Shelley lists 6 packages in all.

Is Shelley taking new clients?

Taking new clients. Starting Nov 2026 – Aug 2027. Away Nov 21 – Nov 29, Dec 19 – Jan 3. Availability was confirmed today.

Service area

Shelley is based in Palm Coast, Florida.

Doulas in nearby cities

St. Augustine, FL Ormond Beach, FL St. Johns, FL Daytona Beach, FL Port Orange, FL

Shelley Jones Postpartum Doula in Palm Coast, FL