Doula Business Articles

Doula Business articles for parents, doulas, lactation consultants, and other perinatal care providers.

How Bornbir Helps Doula Find New Clients
Doula Business

Is Doula A Good Side Hustle? (2026 Updates)

Whether being a doula is a good side hustle depends on various factors, including your interests, skills, availability, and the local demand for doula services. Here are some considerations to help you decide: Passion and Interest: If you have a genuine interest in supporting individuals and families during the childbirth process, being a doula can be a fulfilling side hustle. Your passion for the work can make it more enjoyable and rewarding. Training and Certification: Consider obtaining proper training and certification to enhance your skills and credibility. Many clients prefer to hire certified doulas, and it may also provide you...

Read article →

Doula Business

12 Tips For A Great Doula Interview (Contract Signed!)

Preparing for a doula interview is crucial to ensure a good match between you and the expectant parents. Here are some tips to help you make a positive impression during a doula interview: Research and Understand Their Expectations:Learn about the couple's birthing preferences, values, and expectations. This will help you tailor your responses to align with their needs. Highlight Your Qualifications:Clearly articulate your training, certifications, and experience as a doula. Share any additional skills or knowledge you possess that can benefit the birthing process. Communicate Your Philosophy:Clearly express your philosophy as a doula. Discuss your beliefs about childbirth, pain management,...

8 Ways to Improve Doula Business Success in 2026
For Providers

8 Ways to Improve Doula Business Success in 2026

Ready to grow your doula practice, but still relying on the same old advice everyone repeats. Post on Instagram. Hand out cards. Hope referrals come in. That gap is where many doula businesses stall. Running a doula business takes more than skill and heart. You need visibility, trust, systems, and a clear way for families to understand why they should hire you instead of scrolling past your profile. If you want better clients, steadier bookings, and less guesswork, you need to improve the parts of your business that shape how people find you, choose you, and recommend you. The good...

For Providers

How To Start A Doula Business: 10 Tips

Starting a doula business involves a combination of education, certification, networking, and entrepreneurial skills. A doula provides emotional and physical support to individuals during pregnancy, childbirth, and the postpartum period. Here are steps to help you start your doula business: Educational Background:Obtain relevant education: Consider taking childbirth education classes, attending workshops, or pursuing formal education in doula services. Many doulas choose to become certified through recognized organizations like DONA International, CAPPA, or ICEA. Certification:While certification is not always mandatory, it can lend credibility to your services. Research and choose a reputable doula certification organization that aligns with your values and...

Example profile made by Jenny Scholten, Birth Doula from Winter Haven, Florida
Doula Business

How can you spend $0 to start a Doula business?

Starting a doula business with a minimal budget, or even $0, is possible, but it may require significant dedication, creativity, and a willingness to invest time and effort to establish your business. At Bornbir, we are committed to supporting doulas in growing their client base and connecting with parents who are seeking their invaluable support. Online Presence for the Modern Parent: Our approach at Bornbir recognizes the significance of reaching Gen-Y and Gen-Z parents who are accustomed to using online resources for virtually everything in their lives. Just think about the success stories of Airbnb, Instacart, Uber, and OpenTable —...

An example provider profile on Bornbir. Bornbir connects parents with doulas, lactation consultants across pregnancy and postpartum.
Doula Business

Unlocking a Secret Hack to Attract New Clients for Your Doula Business

In today’s fast-paced digital age, concise video content has become an integral part of our daily lives. From social media platforms to educational resources and marketing campaigns, the prevalence of short videos is unmistakable. Here are step-by-step instructions to help you get started: Step 1: Prepare Your Message Before you start recording, think about what you want to convey in your video. You might want to introduce yourself, share your passion for being a doula, and highlight your experience. Be clear, concise, and engaging. Step 2: Find a Well-Lit Location Choose a well-lit location with good natural light. Make sure...