Johanny Luna - Birth & Postpartum Doula

About Johanny

I’m Johanny Luna, mother of two and lifelong New Yorker, devoted to supporting birthing individuals and families through one of life’s most transformative experiences. I believe birth deserves compassionate, respectful care that honors each person’s unique journey. With over a decade in healthcare, I offer holistic support that blends evidence based knowledge with ancestral wisdom. As a bilingual doula, I’m especially passionate about empowering diverse communities to make informed choices and feel truly seen and supported through pregnancy, birth, and beyond. My work is rooted in trust, respect, and the belief that reproductive health thrives in strong, connected communities.

Birth & Postpartum Doula packages and pricing

Birth Assistant

This package is designed to support you whether you’re planning a home birth or a hospital birth. It includes three prenatal visits where we’ll explore your birth preferences, create a personalized birth and nutrition plan, and practice comfort techniques while preparing for postpartum recovery. You’ll receive clear, supportive education to help you understand medical terminology and birthing options so you can make informed, empowered decisions. I provide advocacy and guidance to help you navigate hospital protocols or prepare your home birth space, ensuring you feel confident in any setting. From 37 weeks onward (or earlier for high-risk pregnancies), I offer 24/7 on-call availability for emotional support and reassurance. I’ll be by your side during labor at home or in the hospital, offering continuous physical, emotional, and informational care. A trusted backup doula is always available for added peace of mind. After birth, you’ll receive one postpartum follow-up and two postpartum visit focused on healing, newborn care, feeding, and emotional well-being. Transportation is included!

$2,500 USD · Flat rate

Accepted insurance

Carrot HFS Medical Benefits Message Johanny to confirm coverage for your plan.

What to expect

As someone who has walked this path both personally and professionally, I bring not just knowledge, but deep compassion to the care I provide. My work is grounded in years of experience as a Full Spectrum Doula, Certified Perinatal Educator, Lactation Specialist, Placenta Encapsulator, Wellness Coach, and Natural Herbalist. These roles allow me to support you in a truly holistic way whether you’re navigating fertility, preparing for birth, healing postpartum, or simply seeking balance and wellness. I’m here to offer steady, heart-centered guidance through every stage, creating a space where you feel safe, supported, and genuinely cared for. This is more than my work it’s my calling, and I’m honored to walk alongside you.

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Certifications, training, and specialties

Certification and training

Birth Assistant (Birth from The Earth Inc.) (2023)
Certified Prenatal Education (Commonsense) (2022)
Birth Doula Certificate (Birth Day Presence) (2021)

Education

Administrative Medical Assistant (2017)

Memberships and affiliations

Commonsense prenatal Hotspot
The Educated Birth

Languages

English, Spanish

Credentials

BA MA

Specialties

Anxiety and Depression Aromatherapy Belly Binding Birth and Lactation Birth Assistant Birth Support Birth Trauma Breastfeeding Assistance and Support Breech Birth Caring for Special Needs Children Childbirth Education Evidence-Based Care Herbal Postpartum Care High-Risk Pregnancy Home Birth Hospital Birth Infant Care Intrauterine Insemination (IUI) In Vitro Fertilization (IVF) LGBTQ+ Mental Health Natural Birth Natural Childbirth Newborn Care Perinatal Anxiety and Depression Placenta Encapsulation Postpartum Care Prenatal Lactation Education Reproductive Mental Health Vaginal Birth After Cesarean (VBAC) Water birth

Frequently asked questions

What are the Postpartum Services fee?

What does postpartum support include, and how much does it cost? Postpartum support includes both daytime and overnight care tailored to your family’s needs. Daytime services may include newborn care, emotional support, breastfeeding or bottle-feeding guidance, meal prep, light tidying, and sibling care. Overnight support focuses on infant care while you rest diapering, soothing, feeding assistance, and sleep support strategies. Rates range from $55 to $75 per hour, depending on time of day, service intensity, and location. Custom packages and sliding scale options are available to ensure support is accessible for more families. A free 20-minute consultation is offered to explore your needs and create a personalized care plan.

What is placenta encapsulation, and what are the benefits?

Placenta encapsulation is the process of preparing the placenta after birth by cleaning, steaming (optional), dehydrating, and grinding it into a powder then placing it into capsules for postpartum consumption. Many people choose encapsulation to support hormone balance, increase energy, boost milk supply, and reduce symptoms of postpartum mood disorders. While scientific research is still ongoing, many parents report positive effects. The process is carried out with great care and cleanliness, using food-safe materials and strict sanitization protocols. Turnaround time is typically 24–72 hours if yours is the only order being processed. If there are multiple encapsulations scheduled, please allow up to 4 days for completion. Pickup and delivery of your capsules are included, and additional options like tinctures, salves, or keepsakes may be available. Prices range from $285 to $400, depending on the method and any add-ons. A detailed consultation is included to ensure the service is right for you.

What is childbirth education, and what can I expect from a class?

Childbirth education classes are designed to prepare you (and your partner or support person) for labor, birth, and the early postpartum period. These classes cover essential topics like the stages of labor, pain management techniques (including natural coping methods and medical options), informed decision making, partner support, hospital or home birth planning, and what to expect after delivery. Classes are offered in group or private formats and can be customized based on your birth preferences or unique needs. You’ll leave feeling more informed, empowered, and confident as you approach birth. Classes typically run over several weeks or in a one-day intensive, and prices range from $200 to $400, depending on format and length. Handouts, guided exercises, and ongoing support are often included. For more information on how to schedule dates, please get in touch.

What is postnatal belly binding?

Bengkung Belly Binding is designed to support postpartum mothers with holistic healing rooted in traditional practices. We incorporate centuries-old techniques, utilizing natural fabrics to provide gentle yet effective abdominal support, aiding in postpartum recovery, healing, and overall well-being. For more information, please visit www.sincerelylluna.com.