Bornbir Business
Taking new clients · starting Oct 2026 – Sep 2027
$60+/hrThe First Forty Days - NOURISH • REST • RECOVER package
About Soft
Your Soft Landing Into Postpartum ♡
The journey doesn’t end at birth. Neither should your care.
Bringing a baby into the world is one of the most profound transformations you’ll ever experience. Your body, your identity, your relationships, and your entire world shift to make room for new life. It’s beautiful, tender, exhausting, and sometimes overwhelming. And you deserve to feel deeply supported through all of it.
At Soft Landing Postpartum, we believe the fourth trimester deserves just as much intention, preparation, and care as pregnancy and birth.
Soft Landing Postpartum is a postpartum doula agency serving Greater Sacramento and Sonoma County. Founded by a Licensed Midwife, our practice grew from a deep understanding of the physiological and emotional transformation that unfolds after birth, and a desire to fill the gap in care so many families experience during this vulnerable season.
Our team of experienced postpartum doulas and newborn care specialists offers thoughtful, individualized care that blends evidence-based knowledge with the wisdom of traditional postpartum practices.
How we care for you:
* Overnight newborn care: Rest easy knowing your baby is in experienced, loving hands while you get the restorative sleep you need.
* Daytime postpartum support: Nourishing meals, light household care, newborn education, emotional support, and space for you to rest and recover.
* Lactation and feeding support: Compassionate, judgment-free guidance from experienced providers and IBCLCs.
* Postpartum bodywork and recovery: Belly binding, gentle movement, breathwork, and somatic support to help you reconnect with your body.
* Infant sleep support: Gentle, developmentally appropriate guidance as your family finds its rhythm.
Whether you’re welcoming your first baby, growing your family, recovering from a cesarean, navigating a NICU transition, or simply longing for a little more rest, we meet you exactly where you are.
We serve families throughout Greater Sacramento and Sonoma County, offering care that feels less like a service and more like the village you were always meant to have.
Our hope is simple: that you feel rested, nourished, confident, and held as you settle into this new chapter.
Because you deserve more than just getting through postpartum. You deserve to be cared for, too.
We would be honored to be part of your village.
Let’s create your soft landing. ♡
Schedule a complimentary discovery call to explore what support could look like for your family.
www.softlandingpostpartum.com
The First Forty Days is our most nurturing postpartum experience, designed to surround you with the care and support you deserve as you transition into motherhood.
While you rest, bond, and recover, our team tends to the everyday details. From preparing nourishing meals and caring for your newborn to offering emotional reassurance, feeding support, and gentle guidance, we create space for you to slow down and be held through this profound transformation.
Your care may include:
* Personalized daytime postpartum doula support
* Nourishing meal preparation and light household care
* Newborn care and feeding education
* Emotional support and postpartum recovery guidance
* Optional lactation consultations, bodywork, and restorative yoga
Because the first forty days aren’t about bouncing back. They’re about being nourished as you find your way forward.
Available as a personalized postpartum care plan, with flexible scheduling throughout your first six weeks.
$60USD · Per hour
The Rest & Recovery Package -SLEEP • RESTORE • REPLENISH
Sleep is one of the most essential and often overlooked pieces of postpartum recovery.
The Rest & Recovery Package** was created for families who want to prioritize restorative sleep while ensuring their newborn receives attentive, loving care throughout the night.
Our experienced overnight doulas step in to manage feedings, diaper changes, soothing, and settling your baby back to sleep, allowing you to enjoy longer stretches of uninterrupted rest whenever possible.
Whether you’re breastfeeding, pumping, or formula feeding, we’ll work alongside your family’s feeding preferences to make nighttime care feel seamless and supportive.
Your care includes:
- Overnight newborn care with an experienced postpartum doula
- Feeding, diapering, soothing, and safe sleep support
- Breastfeeding and pumping assistance
- Baby -related bottle and pump -part care
- Gentle newborn education and reassurance
- A personalized overnight schedule
Because you deserve to wake up feeling supported, not simply surviving another night.
Available for 2–7 nights per week, based on team availability, with an eight-hour minimum per shift.
Rate begins at $60/hr.
$60USD · Per hour
The Fourth Trimester Experience- HELD • SUPPORTED • RESTORED
The fourth trimester is so much more than learning how to care for a newborn. It’s a season of profound physical, emotional, and neurological transformation, and one that deserves to be met with tenderness, intention, and support..
The Fourth Trimester Experience is our most comprehensive postpartum offering, weaving together overnight newborn care, daytime nourishment, feeding guidance, and restorative practices to support your recovery and transition into parenthood.
Rooted in our midwifery background and inspired by traditional postpartum care, this experience is designed to create a village around your growing family.
Your personalized care plan may include:
- Overnight newborn care for restorative sleep
- Daytime postpartum doula support
- Nourishing meals and light household assistance
- IBCLC lactation support and feeding education
- Gentle postpartum bodywork and belly binding
- Private restorative postpartum yoga
- Somatic nervous system support
- Infant sleep education and newborn care guidance
Rather than navigating postpartum alone, imagine having an experienced team tending to your recovery, caring for your baby, and helping you find your footing in this new chapter.
This is postpartum care as we believe it was always meant to be.
Customized care plans are available for the first six weeks, three months, or longer depending on your family’s needs.
At Soft Landing Postpartum, we believe the transition into parenthood deserves just as much care, preparation, and support as birth itself.
We offer personalized, compassionate postpartum care designed to nurture mothers, support newborns, and help families find their rhythm during the fourth trimester.
Our services include overnight newborn care, daytime postpartum doula support, infant feeding and lactation support, newborn education, sleep guidance, and somatic bodywork. Whether you’re looking for a full night of restorative sleep, an extra set of experienced hands, or emotional and physical support as you recover from birth, our team is here to meet you where you are.
Rooted in midwifery and guided by a mother centered philosophy, our approach honors the physiological recovery of birth, the importance of bonding, and the unique needs of every family.
We proudly serve families throughout Greater Sacramento and Sonoma County, bringing warmth, reassurance, and experienced care into the comfort of your home.
Reviews for Soft Landing Postpartum
5.010 reviews
5.0
Honestly, 10/10 doesn't even cut it for Soft Landing Postpartum and our amazing doulas, Emma and Cindy. Bringing home a newborn is a lot, but they made the whole transition feel so smooth and manageable. They both have this incredible depth of knowledge and exceptional professionalism, but they deliver it with so much genuine warmth. Whether we had questions about sleep, feeding, or just general newborn stuff, they always had the best advice. Most importantly, the way they loved and cared for our little girl was just beautiful. They felt like a natural extension of our family almost instantly, and we honestly can’t picture our daughter’s life without them in it.
We were lucky enough to use them through our Carrot benefits, and the whole process was incredibly easy. If you’re a medical resident with Carrot benefits, do yourself a favor and book them right away. Surviving residency while trying to navigate life with a newborn is no joke, and having Emma and Cindy there to support us meant we actually got to sleep, recover, and feel human. It made a world of difference in helping us show up for our shifts and be present for our baby. We seriously can't recommend them enough!
— Konnor Davis
5.0
I have had an absolute amazing ongoing experience with Emma. We are first time parents to twins and I had a very unexpected sudden requirement for an early cesarean. Emma was so kind and helpful when we were able to bring our first son home from the NICU by helping us at night while I was recovering. She has been so supportive, and focused not only on my son's health and wellbeing, but my own as well. I am delighted that she has been continuing daytime doula services, and it has been genuinely a huge comfort and relief having her be an integral part of our journey.
— Hate Craft
5.0
Doula Robyn provided care for our newborn twin daughters beginning at birth, and we continued to utilize her services for many months to come. In the process, it is no overstatement to say she has become a part of our extended family.
Her deep experience with newborn care allowed my husband and I to rest with such peace of mind while our babies were in her care. Both babies would light up at the sound of her voice by several months of age. She is a calm, deeply capable practitioner.
If you are considering seeking postpartum doula care, I would strongly recommend this group and Robyn in particular!
— Julie Hylton
5.0
Robyn Jones was an incredible gift to our family, and we truly can’t recommend her enough.
She is thoughtful, caring, knowledgeable, flexible, and such a calming presence. From the moment she joined us, we felt supported and at ease.
She helped us establish healthy sleep habits, supporting our baby in learning to sleep more at night, and was an incredible resource in my breastfeeding journey—helping troubleshoot both during visits and on her days off.
Robyn helped keep our household running in those early postpartum days. Waking up to an organized home was such an unexpected gift.
Most importantly, Robyn gave us real peace of mind. Knowing our baby was in such capable, loving hands allowed us to get much-needed rest and function during the day. Even our 4-year-old loved her so much that he would “visit” her in the middle of the night just to see her.
Robyn truly loves babies and has a special gift for supporting families through the sleep-deprived newborn stage. As someone with a history of postpartum anxiety, her support significantly improved my mental health and overall postpartum experience. Because of her help, we were able to show up better for our older child and for each other.
We are beyond grateful for the care she provided our family.
— Sarah Kensky
5.0
Words cannot fully express our gratitude for the beautiful care Robyn Jones brought into our lives. During our most vulnerable moments as new parents, her patience, deep intuition, and gentle spirit were a true sanctuary. She guided us with her vast experience, always anchoring us with non-judgmental support and an approachable heart. More than anything, the genuine love and tenderness Robyn poured into our family made us feel safe and cared for. Her warmth turned those overwhelming early days into a peaceful, confident experience we will cherish forever.
— Lucy Renteria
5.0
We are forever grateful for the exceptional care Robyn Jones provided our family.
Her intuition, patience, and gentle nature were a perfect blend of qualities that we much needed during a vulnerable time. We also gained invaluable insights from her vast experience, and she was always approachable and willing to address our concerns. As first-time parents, we felt relieved to have a trusted professional who offered unwavering support without judgment. What struck us most about Robyn was the genuine love, care, and tenderness she showed our entire family. Her presence was a comforting reminder that we were not alone, and her warmth helped us navigate those precious early days with greater ease and confidence.
— Brianna Gonzales
5.0
We are forever grateful for the extraordinary care Robyn Jones provided to our family, bringing a sense of serenity, warmth, and expertise that made a profound impact on our postpartum journey. From the moment she arrived, she tenderly cared for our twins, while also supporting me with compassion, guidance, and encouragement, empowering me to navigate the challenges of new motherhood. Robyn's presence became a cornerstone of our daily routine, and her unwavering dedication has left an indelible mark on our hearts. We feel truly fortunate to have had her by our side, and we have no doubt that any family she works with will be equally blessed.
— Valerie
5.0
Emma Rae and Cindy Doolittle provided care for my newborn baby, me, and my family for the first 10 weeks after we brought baby home from the hospital. Both Cindy and Emma provided thoughtful care that was a huge relief during a challenging period and helped us adjust as new parents. Cindy was particularly helpful with getting me started on breastfeeding and both of them went above and beyond to assist by making snacks, helping with baby laundry and kitchen cleaning, amongst the many other things they did to help. Both Emma and Cindy helped my baby become independent and he was sleeping through the night by 8.5 weeks. They were flexible and able to adapt to our needs throughout the time we worked with them. I highly recommend both of them and anyone endorsed by Emma for overnight doula care!
— Andrea Francis
5.0
Honestly I don't know how we would have done this without the support we got from Emma. She has been the relief we needed right after our twins were born and has shown techniques for caring, feeding, burping and pumping along with supplement recommendations that helped dramatically with issues our premie newborns faced. She is punctual and thorough in her night time documentation so you can know exactly how things went for an overnight support visit. I cannot recommend her enough to expectant mothers especially of multiples.
— mrdrummachine
5.0
We were lucky enough to have Cindy and Emma as our postpartum doulas and it was a wonderful experience with both. Emma provided daytime care while we had Cindy for nights. It was truly one of the best decisions we could have made for our family. The post partum experience with my second with this extra support was wildly different than with my first. I recommend their services to all of my pregnant friends. My recovery after birth went much more smoothly and I also had a much better breastfeeding journey due to their care and support. I can’t recommend enough!
— Kaeley Latow
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Certifications, training, and specialties
Certification and training
Licensed Midwife, National Midwifery Institute (2023)
Perinatal wellness coach, Birth Fit (2026)
Yoga Teacher YTT200hr (2026)
Birth and Postpartum Doula, ProDoula (2013)
Certified Sleep Consultant (2026)
Certified Breathwork & Movement Therapy (2026)
Memberships and affiliations
CALM
Languages
English
Race / Ethnicity
White
Credentials
CPMCD (ProDoula)
Specialties
Belly BindingBodyworkBreastfeeding SupportCesarean Scar Tissue Remedial MassageDoula TrainerEvidence-Based CareExclusive Pumping/Bottle FeedingLactation ConsultationLatch IssuesMultiplesNewborn CarePlacenta EncapsulationPostnatal YogaPostpartum CarePremature InfantsPrenatal YogaSomatic TechniquesTelehealthTrauma RecoveryYogaAnxietyBaby and Toddler Sleep CoachBabywearingBirth DoulaBreastfeeding ConsultationChildbirth EducationFathers' IssuesGrief and LossHealth CoachHerbal Postpartum CareLGBTQ+Loss and Bereavement DoulaMassageMindfulnessNewborn PrepNipple and Breast PainOvernight Newborn CareParenting SupportParts Work/ Inner CommunitiesPostpartum AdjustmentPostpartum ChefPostpartum Doula CarePrenatal LifeRelaxation TechniquesReturning to work (pumping, breastmilk storage, etc)Sleep ConsultantStress ManagementSupport during Labor, Birth, and PostpartumVaginal Steam
Frequently asked questions
What is a postpartum doula, and how can they support our family?
Think of us as your built-in village. A postpartum doula provides emotional, physical, and practical support as you adjust to life with your new baby. Whether that means caring for your newborn while you sleep, preparing a nourishing meal, helping with feeding, or simply offering reassurance during an overwhelming moment, we’re here to make your transition into parenthood feel a little softer.
What does an overnight shift look like?**
Our overnight care typically runs from 10 PM to 6 AM.Your doula takes over newborn care throughout the night, including diaper changes, soothing, feeding support, and settling your baby back to sleep. If you’re breastfeeding, we’ll bring your baby to you for feeds and handle the rest so you can return to sleep as quickly as possible. Our goal is simple: more restorative rest for you and loving, attentive care for your baby.
How is Soft Landing different from a night nanny or traditional newborn care service?
We believe caring for the baby and caring for the person who gave birth are inseparable. Our team brings experience in midwifery, postpartum recovery, lactation, newborn development, and nervous system support. We look beyond the immediate needs of your baby to consider your physical recovery, emotional well-being, and the unique rhythm of your family.
When should we book postpartum support?
We recommend reaching out during your second or third trimester to ensure availability around your due date. We understand that babies arrive on their own timelines, so we plan with flexibility in mind. Already had your baby? Reach out! We’re happy to explore our current availability.
Do we need to commit to a certain number of nights or weeks?
Not every family needs the same level of support. Some families benefit from several nights a week, while others prefer a combination of overnight and daytime care. We’ll work together to create a personalized care plan that considers your goals, schedule, and budget. Overnight shifts have an eight-hour minimum, and daytime shifts have a four-hour minimum.
Can you help me with breastfeeding?
Absolutely! Supporting your feeding journey is an important part of what we do. Whether you’re exclusively breastfeeding, pumping, formula feeding, or combination feeding, we’re here to support your choices without judgment.. We also offer access to IBCLC lactation support for families needing additional guidance.
Do you provide support after a cesarean birth or NICU stay?
Yes. Families recovering from cesarean births or navigating the transition home from the NICU often benefit from additional hands-on support. We approach these experiences with sensitivity, compassion, and an understanding that every recovery and newborn journey looks different.
Do you offer daytime postpartum care?
Yes! Our daytime care is centered around nourishing the whole family, especially the recovering parent. Support may include newborn care, meal preparation, light household tidying, feeding assistance, emotional support, and education. We also offer specialized postpartum recovery services, including bodywork, belly binding, abdominal massage, herbal baths and gentle movement.
Do you accept insurance or employer benefits?
We work with select insurance and employee sponsored benefit programs, including Carrot Fertility, and can help you explore available coverage. Eligibility and reimbursement depend on your individual plan. HSA/FSA payment options may also be available.
What areas do you serve?
We proudly support families throughout Greater Sacramento, including Folsom, Roseville, Rocklin, Elk Grove, Davis, El Dorado Hills, and surrounding communities. We also serve Sonoma County, including Santa Rosa, Petaluma, and Rohnert Park.
How do we get started?
It begins with a conversation! We offer a complimentary discovery call to learn about your family, your hopes for postpartum, and the kind of support that would feel most meaningful to you. From there, we’ll help you build a care plan and introduce you to your doula team.
You don’t have to have it all figured out before reaching out. That’s what we’re here for. ♡
www.softlandingpostpartum.com
How much does Soft charge?
Soft's The First Forty Days - NOURISH • REST • RECOVER package is $60 USD, per hour. Soft lists 3 packages in all.
Is Soft taking new clients?
Taking new clients. Starting Oct 2026 – Sep 2027. Away Jan 2 – Jan 14. Availability was confirmed 1 day ago.
Does Soft accept insurance?
Soft lists Blue Shield of California, Carrot, HealthPartners, Kaiser Permanente, Medi-Cal, Mercy Care, and Molina Healthcare as accepted insurance. Message Soft to confirm coverage for your plan.
Service area
Soft is based in Sacramento, California and also serves Sacramento, California.
