Free Doula Business Plan Template PDF (2024 Updated)

Pregnancy and Postpartum Care for Everyone

Creating a business plan for your doula business is crucial for setting clear goals, defining your target market, and outlining the steps you need to take to achieve success. Here's a template to help you get started:

Executive Summary

  • Business Name: Choose a name that reflects your services and philosophy.
  • Business Objectives: Summarize your main goals for the first few years.
  • Mission Statement: Define your business's mission and how you plan to impact your clients' lives.
  • Services Offered: Briefly list the doula services you will provide.

Company Description

  • Business Model: Explain how your doula business will operate, your business structure (e.g., sole proprietorship, LLC), and the legal considerations you've addressed.
  • Location: Describe where your business will be based and the areas you will serve.
  • Unique Selling Proposition (USP): Highlight what makes your doula services stand out from competitors.

Market Analysis

  • Target Market: Define your ideal clients (e.g., first-time parents, high-risk pregnancies).
  • Market Needs: Discuss the needs of your target market and how your services meet those needs.
  • Competition Analysis: Identify your main competitors and their strengths and weaknesses. Explain how you plan to differentiate yourself.

Organization and Management

  • Ownership Structure: Detail the ownership of the business and key personnel roles.
  • Background and Experience: Provide information about your qualifications, certifications, and any relevant experience.
  • Advisory Board: If applicable, list any mentors or advisors and their roles.

Services Offered

  • Detailed Services Description: Elaborate on the doula services you plan to offer, including birth doula support, postpartum doula services, childbirth education classes, etc.
  • Pricing Strategy: Outline your pricing model, including any packages or discounts.

Marketing and Sales Plan

  • Marketing Strategy: Describe how you plan to market your doula services (e.g., social media, partnerships with healthcare providers, workshops).
  • Sales Strategy: Explain how you will sell your services, including consultation processes, follow-ups, and booking procedures.
  • Promotional Activities: Plan for promotional activities like open houses, free workshops, or participation in community events.

Financial Plan

  • Startup Costs: List all initial costs required to start your doula business.
  • Revenue Projections: Provide an estimate of your earnings for the first few years.
  • Budget: Detail your budget for marketing, operations, and other expenses.
  • Funding Requirements: If you need funding, specify the amount and the intended uses.


  • References: Include any references or supporting documents.
  • Certifications: Attach copies of your doula certification and any other relevant qualifications.
  • Legal Documents: Include copies of your business registration, insurance, and any contracts or agreements.

Remember, your business plan is a living document. It's important to revisit and update it regularly as your business grows and evolves. This plan will not only guide your doula business's development but also can be used to attract investors, partners, or funding if needed.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024

How Bornbir Helps Doula Find New Clients

Create your FREE Doula Profile in just 5 minutes with industry-leading search engine optimization to bring you more traffic and new clients.

Join Bornbir and contribute to a community assisting more than 2,000 expectant and new parents in search of Doula support daily.

Link 1: How Bornbir Works.

Link 2: Doula Requests Near Your Zip or Postal Code.