10 Ways to Grow Your Doula Business in 2024 (Must-Have)

Pregnancy and Postpartum Care for Everyone

Growing your doula business involves a combination of enhancing your visibility, expanding your network, and continuously improving your skills and services. Here are strategic steps to help you grow your doula business effectively:

1. Build a Strong Online Presence

  • Website: Ensure your website is professional, informative, and reflects your brand identity. Include your services, background, testimonials, and contact information.
  • Social Media: Use platforms like Instagram, Facebook, and LinkedIn to share valuable content, connect with your community, and promote your services. Regularly post educational content, client testimonials, and personal stories to engage your audience.

2. Networking and Partnerships

  • Healthcare Professionals: Build relationships with healthcare providers, such as obstetricians, midwives, and pediatricians, who can refer clients to you.
  • Community Connections: Engage with local parenting groups, prenatal yoga classes, and childbirth education classes to increase your visibility among potential clients.
  • Collaborate with Other Doulas: Establish a referral network with other doulas who specialize in different areas or who might need backup support.

3. Offer Workshops and Classes

  • Provide educational workshops or classes on topics related to pregnancy, childbirth, and postpartum care. This positions you as an expert in your field and helps attract potential clients.

4. Expand Your Services

  • Consider offering additional services that complement your doula work, such as lactation consulting, childbirth education, or postpartum meal preparation. This can increase your value to clients and generate additional revenue streams.

5. Seek Out Continuous Education

  • Stay updated with the latest in childbirth and postpartum care by attending workshops, conferences, and webinars. Additional certifications in specialized areas can also enhance your expertise and attract a wider client base.

6. Leverage Client Testimonials and Word-of-Mouth

  • Encourage satisfied clients to share their experiences with friends and on social media. Positive word-of-mouth is powerful for attracting new clients.
  • Collect and showcase testimonials on your website and social media platforms.

7. Utilize Search Engine Optimization (SEO)

  • Optimize your website content with relevant keywords to improve your visibility in search engine results. Local SEO strategies can help you target potential clients in your area.

8. Offer Exceptional Service

  • Providing compassionate, knowledgeable, and reliable support will lead to satisfied clients who are more likely to refer others to you. Follow up with clients after their birth or postpartum period to maintain relationships and encourage referrals.

9. Implement a Referral Program

  • Create a referral program that rewards past clients for referring new clients to you. This could be a discount on future services or a small gift as a token of appreciation.

10. Track Your Progress and Adapt

  • Use tools to track your business performance, including client inquiries, website traffic, and social media engagement. Assess what’s working and what isn’t, and be prepared to adapt your strategies accordingly.

Growing a doula business requires patience, persistence, and a willingness to invest in your professional development and marketing efforts. By focusing on building relationships, continuously improving your services, and leveraging various marketing strategies, you can expand your reach and impact more families positively.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024

How Bornbir Helps Doula Find New Clients

Create your FREE Doula Profile in just 5 minutes with industry-leading search engine optimization to bring you more traffic and new clients.

Join Bornbir and contribute to a community assisting more than 2,000 expectant and new parents in search of Doula support daily.

Link 1: How Bornbir Works;

Link 2: Doula Requests Near Your Zip or Postal Code.