How Do I Market Myself as a Doula? 10 Strategies in 2024

Pregnancy and Postpartum Care for Everyone

Marketing yourself as a doula involves a combination of strategies aimed at building your brand, establishing a strong online presence, networking within your community, and leveraging word-of-mouth referrals. Here are some effective ways to market yourself as a doula:

1. Develop a Professional Online Presence

  • Website: Create a professional website that outlines your services, background, certifications, and contact information. Include testimonials from past clients and a blog with relevant content to help with SEO (Search Engine Optimization).
  • Social Media: Utilize platforms like Instagram, Facebook, and Bornbir to share informative content, client testimonials, and personal stories that reflect your approach to doula work. Engage with your audience through comments and direct messages to build relationships.

2. Networking and Partnerships

  • Healthcare Professionals: Build relationships with healthcare providers, such as obstetricians, midwives, and pediatricians, who can refer clients to you.
  • Community Outreach: Participate in local health fairs, prenatal yoga classes, and parenting groups to increase your visibility.
  • Partnerships: Collaborate with other doulas, childbirth educators, and lactation consultants to create a referral network.

3. Client Testimonials and Word-of-Mouth

  • Encourage satisfied clients to share their experiences with friends and family. Word-of-mouth is a powerful tool in the doula business. Ask for testimonials you can use on your website and social media.

4. Offer Workshops and Classes

  • Conduct workshops or classes on topics related to pregnancy, childbirth, and postpartum care. This can help establish you as an expert in your field and attract clients looking for support.

5. Use Online Directories and Doula Networks

  • List your services on doula directories, such as Bornbir. These platforms are often used by expectant parents to find doulas in their area.

6. Leverage Content Marketing

  • Write articles or blog posts that address common questions or concerns of expectant parents. Share these on your website and social media to attract traffic and showcase your expertise.
  • Consider creating video content that can help demystify the birthing process and the role of a doula, making your services more accessible to potential clients.

7. Offer a Free Initial Consultation

  • Providing a free consultation can be an effective way to meet potential clients, understand their needs, and explain how you can support them during their childbirth journey.

8. Professional Development

  • Continuously improve your skills and services by attending workshops, seminars, and training. Share these accomplishments with your network to show your commitment to your profession.

9. Branding

  • Develop a strong brand identity (logo, color scheme, and messaging) that reflects your philosophy and approach to doula care. Consistently use this branding across all your marketing materials and online platforms.

10. Stay Active in the Community

  • Being active and visible in your community, both online and in person, helps keep you top of mind. Participate in community events, online forums, and support groups related to childbirth and parenting.

By implementing these strategies, you can effectively market yourself as a doula, attract more clients, and build a successful practice. Remember, marketing is about building relationships and trust, so focus on genuine connections and providing value to your community.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024

How Bornbir Helps Doula Find New Clients

Create your FREE Doula Profile in just 5 minutes with industry-leading search engine optimization to bring you more traffic and new clients.

Join Bornbir and contribute to a community assisting more than 2,000 expectant and new parents in search of Doula support daily.

Link 1: How Bornbir Works.

Link 2: Doula Requests Near Your Zip or Postal Code.