12 Marketing Tools for Doula Business (With Reviews)

Pregnancy and Postpartum Care for Everyone

Marketing your doula business effectively requires a blend of traditional strategies and digital tools to reach and engage your target audience. Here's a comprehensive list of marketing tools and strategies that can help you promote your doula services:

1. Website Builders

  • Squarespace, Wix, or WordPress: Use these to create a professional-looking website with information about your services, testimonials, a blog, and contact information.

2. SEO Tools

  • Google Analytics and Google Search Console: These tools help you understand your website traffic and improve your site's visibility on Google.
  • SEMRush or Moz: Use these for keyword research and SEO strategies to rank higher in search engine results.

3. Social Media Platforms

  • Instagram and Facebook: Essential for sharing engaging content, stories, and connecting with potential clients. Use Facebook Groups to engage with local parenting groups.
  • LinkedIn: For networking with other professionals and establishing your expertise.
  • Pinterest: Great for sharing educational content, infographics, and driving traffic to your website.

4. Email Marketing Software

  • Mailchimp or ConvertKit: Use these to build an email list, send newsletters, updates, and educational content to engage your audience and keep your services top of mind.

5. Online Advertising

  • Google Ads and Facebook Ads: To target potential clients based on specific demographics, interests, and behaviors.

6. Graphic Design Tools

  • Canva: Create professional-looking graphics for your website, social media, and promotional materials without needing advanced design skills.

7. Client Management Software

  • Dubsado or HoneyBook: These tools help manage client relationships, contracts, invoices, and appointments, streamlining the administrative side of your business.

8. Review Platforms

  • Google My Business and Yelp: Set up profiles on these platforms to collect reviews and improve your local search visibility.

9. Content Creation Tools

  • Blog: Share valuable content related to pregnancy, birth, postpartum care, and parenting to establish your expertise and improve your website's SEO.
  • YouTube or TikTok: Create video content to engage with a broader audience, share experiences, and provide educational content.

10. Webinar and Workshop Platforms

  • Zoom or Google Meet: Host free or paid webinars and workshops on topics of interest to expectant and new parents.

11. Online Marketplaces and Directories

  • List your services on doula directories, and platforms like Bornbir or local parenting websites to increase visibility.

12. Analytics and Feedback Tools

  • Use surveys and feedback tools like SurveyMonkey or Google Forms to gather insights from past clients to improve your services and marketing strategies.

Implementation Tips:

  • Start with a Strategy: Define your target audience, goals, and key messages before choosing the tools.
  • Consistency is Key: Regularly update your social media, blog, and newsletters to keep your audience engaged.
  • Monitor and Adjust: Use analytics to track the performance of your marketing efforts and adjust your strategies accordingly.

By leveraging these tools and strategies, you can effectively market your doula business, build your brand, and connect with more clients who can benefit from your support and services.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024

How Bornbir Helps Doula Find New Clients

Create your FREE Doula Profile in just 5 minutes with industry-leading search engine optimization to bring you more traffic and new clients.

Join Bornbir and contribute to a community assisting more than 2,000 expectant and new parents in search of Doula support daily.

Link 1: How Bornbir Works;

Link 2: Doula Requests Near Your Zip or Postal Code.