How Do Postpartum Doulas Make Money?

Pregnancy and Postpartum Care for Everyone

Postpartum doulas make money by offering specialized support and care to families during the postpartum period, typically the first few weeks or months after a baby is born. Their services are centered around helping new parents adjust to their roles, offering emotional support, providing practical help around the house, and giving guidance on infant care and feeding. Here’s how postpartum doulas typically structure their services and income:

Charging for Services

  • Hourly Rates: Many postpartum doulas charge by the hour, with rates varying based on location, experience, and the specific services provided. Hourly rates can range from $25 to $50 or more.
  • Package Deals: Some doulas offer package deals that include a set number of hours or days of service. Packages can be tailored to the specific needs of the family, such as overnight support, and may be priced at a slight discount compared to hourly rates to encourage longer-term commitments.
  • Membership or Subscription Services: A less common approach is offering membership or subscription services, where families pay a monthly fee for a set number of visits or hours of support.

Diversifying Income Streams

To maximize their earning potential, postpartum doulas often diversify their income through additional related services:

  • Childbirth Education: Offering classes on childbirth preparation, breastfeeding, and newborn care can supplement income.
  • Lactation Consulting: Becoming a certified lactation consultant (IBCLC) can allow doulas to provide specialized breastfeeding support, which is in high demand.
  • Specialized Support Services: Offering specialized services such as sleep training consultations, postpartum meal preparation, or even yoga and fitness for postpartum recovery can attract additional clients.
  • Virtual Support: Providing support through virtual consultations can expand a doula’s client base beyond their immediate geographic area.

Marketing and Networking

Effective marketing and networking are crucial for postpartum doulas to attract clients:

  • Online Presence: A professional website, active social media profiles, and listings on doula directories can help doulas reach potential clients.
  • Referrals: Building relationships with healthcare providers, birth doulas, and past clients can generate referrals.
  • Community Involvement: Participating in community events, support groups, and workshops can raise a doula’s profile and attract clients.

Managing Finances

Like any independent contractor or small business owner, postpartum doulas must manage their finances effectively:

  • Setting Aside for Taxes: Since doulas are typically self-employed, they need to set aside a portion of their income for taxes.
  • Tracking Expenses: Keeping track of business expenses, such as travel, supplies, and professional development, is important for tax deductions.
  • Insurance: Investing in professional liability insurance and considering health insurance options is important for financial security.

By offering a range of services, marketing effectively, and managing their finances wisely, postpartum doulas can build a successful and rewarding career supporting families during the critical postpartum period.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024

How Bornbir Helps Doula Find New Clients

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Link 1: How Bornbir Works;

Link 2: Doula Requests Near Your Zip or Postal Code.