How Do I Start my Own Doula Business? (7 Steps)

Pregnancy and Postpartum Care for Everyone

Starting your own doula business involves a combination of training, certification, business planning, and marketing to establish yourself in the field. Here's a step-by-step guide to help you get started:

1. Gain Knowledge and Experience

  • Education: Take a doula training course accredited by a recognized organization such as DONA International, CAPPA, or Birth Arts International. These courses will teach you the essentials of birth and/or postpartum support.
  • Certification: Although not always required, becoming certified can enhance your credibility. Certification usually involves attending births, completing coursework, and sometimes passing an exam.

2. Develop a Business Plan

  • Business Structure: Decide on a business structure (e.g., sole proprietorship, LLC) that suits your needs and offers the appropriate level of personal liability protection and tax benefits.
  • Services Offered: Define the range of services you will offer, such as birth doula support, postpartum doula support, childbirth education, etc.
  • Pricing Strategy: Set your pricing based on the local market, your experience, and the services you provide. Consider offering packages or sliding scale options.
  • Financial Planning: Create a budget that includes startup costs (training, certification, insurance) and operating expenses (marketing, travel, supplies).

3. Legal and Administrative Setup

  • Business Registration: Register your business with the appropriate state and local authorities.
  • Insurance: Obtain professional liability insurance to protect yourself and your business.
  • Contracts and Forms: Develop service agreements, consent forms, and other necessary paperwork to use with your clients.

4. Build Your Brand and Online Presence

  • Logo and Branding: Create a logo and brand that reflects your philosophy and services.
  • Website: Develop a professional website that outlines your services, background, testimonials, and contact information.
  • Social Media: Establish a presence on social media platforms where your potential clients are likely to be, such as Instagram and Facebook.

5. Network and Market Your Services

  • Community Networking: Connect with healthcare providers, childbirth educators, and other birth professionals to build referrals.
  • Client Reviews: Encourage satisfied clients to leave positive reviews on your website or social media profiles.
  • Workshops and Speaking: Offer workshops or speak at events related to pregnancy, childbirth, and parenting to raise your profile.

6. Continuous Learning and Professional Development

  • Further Education: Stay current with developments in the field through continuing education courses and workshops.
  • Professional Associations: Join doula associations to network with peers, access resources, and find support.

7. Client Engagement and Retention

  • Client Experience: Provide exceptional service to create positive experiences that lead to referrals and repeat business.
  • Follow-Up: Maintain relationships with past clients through follow-up messages and offering additional services they might need.

Starting a doula business requires dedication, patience, and a passion for supporting families through the childbirth process. It's not just about the business side; it's also about building trust and providing compassionate, knowledgeable support to your clients during one of the most significant experiences of their lives.

Doulas Found New Clients on Bornbir (Feb 2024 Updates)

Feb 26, 2024

  • Brandi Kiesling, Postpartum Doula from Carlsbad, California;
  • Liz Hoffmann, Birth Doula from Thibodaux, Louisiana;
  • Matteah Cruz, Birth & Postpartum Doula from Granbury, Texas;
  • Erica Holly, Birth & Postpartum Doula from Indianapolis, Indiana;
  • Andzelika Bielawski, a certified birth, bereavement, and postpartum doula from Orlando, Florida;
  • Samantha Saephan, a night nanny, trained overnight postpartum doula, and lactation educator counselor from El Cerrito, California;
  • Dawn Bower, Lactation Consultant from Lancaster, California;
  • Cheyenne Bell, Birth & Postpartum Doula from Medford, Massachusetts;
  • Reihaneh Hadipour, Postpartum Doula from Irvine, California;
  • Atija Byers, Birth & Postpartum Doula from Sacramento, California;
  • Mia Willis, Birth & Postpartum Doula from Chicago, Illinois;
  • Jalisia Williams, holistic full spectrum doula from West Milwaukee, Wisconsin;
  • Deu Almeida, Birth & Postpartum Doula from Boston, Massachusetts;
  • Julia Knight, Birth & Postpartum Doula from New York City, New York;
  • Adara Parker, Birth Doula from Dayton, Ohio;
  • Madison Gordon, Birth & Postpartum Doula from Salt Lake City, Utah;
  • Tricia Alexander, Birth & Postpartum Doula from Minneapolis, Minnesota;
  • Malika Frank, Birth & Postpartum Doula from Burlington, New Jersey;
  • Abigail Stovall, Certified Full Spectrum Doula and Certified Placenta Encapsulation Specialist from Waco, Texas;
  • Michellee Valdez, Birth & Postpartum Doula from Elizabeth, New Jersey;
  • Heza Litteken, Birth & Postpartum Doula from Harker Heights, Texas;
  • Coralys Vargas, Birth & Postpartum Doula from Altamonte Springs, Florida;
  • Nazma Noray, Birth & Postpartum Doula from Iowa City, Iowa;
  • Michelle Humbert, Birth & Postpartum Doula from Chicago, Illinois;
  • Karen Fields, Birth Doula from Aliso Viejo, California;
  • Naima Bond, Birth & Postpartum Doula from Atlanta, Georgia;
  • Amanda Echols, Birth & Postpartum Doula from Whitefish Bay, Wisconsin;
  • Dominique Jones, Birth Doula and Certified Breastfeeding Specialist from Clinton, Maryland;
  • Chelsea McShane, Birth & Postpartum Doula from Tuckerton, New Jersey;
  • Jenn Randall, Birth Doula from Orlando, Florida;
  • Gina Benson, Birth & Postpartum from Roseville, California

Feb 8, 2024

How Do I Start my Own Doula Business? (7 Steps)

Create your FREE Doula Profile in just 5 minutes with industry-leading search engine optimization to bring you more traffic and new clients.

Join Bornbir and contribute to a community assisting more than 2,000 expectant and new parents in search of Doula support daily.

Link 1: How Bornbir Works.

Link 2: Doula Requests Near Your Zip or Postal Code.